ALKABEER New Identity Launch Campaign

The launch of the revamped Alkabeer new identity.

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My role:

I was partially involved in the initial design of the new identity but later took full ownership of the entire campaign. This extensive multi-platform campaign was a significant challenge to manage, as it required consolidating all the old elements and ensuring everything was updated to align with the changes made throughout the process.

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In my role, I led the creative team, copywriters, and animators to produce a diverse range of deliverables, including outdoor advertisements, videos, social media posts, and engagements. I also developed creative ideas for interactive content and posts to support a couple of months long social media calendar, ensuring consistent coverage and engagement. Additionally, I oversaw the creation of a major BLVD takeover video.

 

Additionally, I worked on the BLVD booth for the main relaunch event and designed gateway boxes and goodies for influencers.