Riyadh Municipality – Founding Day Campaign​

This year's celebration was particularly significant, as it marked the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud announcement of the renaming of Riyadh’s squares and the historic display of the First Saudi State flag alongside the current Saudi flag for the first time. both initiatives led by the Riyadh Municipality.

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My role:

• Led the planning and execution of the Founding Day campaign as the Director of Production, Marketing, and Creative.

• Contributed to a milestone celebration featuring King Salman’s announcement of Riyadh’s square renaming and the first-time display of the First Saudi State flag alongside the current national flag.

• Developed a campaign to highlight the Riyadh Municipality’s efforts and initiatives.

• Oversaw the photography production, securing resources, assembling the team, and casting actors.

• Managed logistics, including securing horses, obtaining permits, and facilitating temporary flag installations for filming.

• Led the creative and production teams in conceptualizing, designing, and executing campaign videos.

• Developed and executed social media activations and a strategic publishing plan in collaboration with the marketing and creative teams.

Storyboard